We started brainstorming on October 9th. The goal was simple: to help raise $1500 for Catholic Charities Atlanta as part of our Leadership Class responsibilities.

There were basically two choices: call all of our friends and ask them for money. Or, we could put on a fun event and raise the money.

This charity tennis event was conceived and completed within 4 weeks, and we raised $1550 after expenses!

My friend and fellow Leadership classmate Steve Saxon had the contacts.  The tennis pro at his club was Catholic and had mentioned looking for a charity to promote.  The owner of the tennis store he frequents was Catholic and also looking for a charity to promote.  So, we scheduled a meeting; and “Holy Guacamole” was conceived.

We marketed the event through Alpharetta Patch, the Georgia Bulletin, parents at our children’s school Queen of Angels, Catholic Charities, all of our social networks and a dedicated web site CCA Tennis Classic.  We designed and distributed flyers and encouraged others to share our event with their networks.

Concerned we needed more than the $55 registration fee in order to meet our goal, we decided to add a Silent Auction and Raffle—the sponsors Serious Tennis, White Columns Golf and Country Club provided excellent valuable donations.

Below is a list of all of our donors.  We are so grateful for your generosity!

  • Serious Tennis
  • White Columns Golf Club
  • InspireDesigns
  • Dr Eric Pryor, (dentist)
  • Simple Concepts (us!)
  • Huntington Learning Center
  • Roswell Tap
  • Tea Bags & Gardenias

We negotiated a good rate on a Mexican themed menu with cash bar and margaritas. We added a “fast-serve” contest at $5 per entry.

In the end we had a total of 20 players—everybody seemed to have a great time and contributed generously towards our cause.  After finalizing all the money and recovering from the whirlwind planning, we were sure to individually thank each participant and sponsor with hand-written notes from Catholic Charities Atlanta.

The secret to pulling this event off in such a short amount of time?  The right contacts, lots of marketing, and a good attitude.  Everyone involved brought charitable attitudes to the table which enabled us to work together efficiently to get this done.